Here is an overview of the initiatives of the Global Growth Marketing Division. There is no limit on the number of lines for the title.

Bringing the appeal of Japanese IP to fans around the world—our Global Growth Marketing Division provides end-to-end support for overseas promotions, spanning everything from strategic planning to execution.

Here, we introduce the core principles that guide us and our key initiatives.

■ Connecting Japanese IP with global passions

How people discover titles and where they access information varies by country and region. We shape our communication strategies by first understanding the culture and the voices of fans in each specific market.

While staying true to the IP’s unique worldview, we create touchpoints that resonate with local lifestyles and interests, fostering enduring relationships with fans.