JAPAN’S IP. THE WORLD’S NEXT LOVE.
We Move Passion
Across Every Border
Global Growth Marketing Div.
Connecting Japanese entertainment with fans around the world who have yet to discover it.
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TOKYO, JAPAN → WORLDWIDE
SCROLL TO EXPLORE ↓01 / PURPOSE & VISION
Make it part of everyday life. Everywhere.
PURPOSE
We want the stories people love to be more than a passing trend, to become a natural part of everyday life and landscapesーduring the commute, on a weekend out and everywhere in between. That is why we bring Japanese entertainment to audiences around the world.
VISION
We won’t let the passion and inspiration a story inspires just end there. By combining data with insights from the fieldーwhere it resonates, with whom and whyーwe work to maximize the value of IP.
02 / GLOBAL MARKET
From Japan. For every fandom.
We help Japanese IP—including anime, games, characters, and trading cards—expand internationally. From market research and strategy to local execution, we connect every stage of the process to turn awareness into fandom.
Japan
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addEurope
addSoutheast Asia
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Japan
35.6812996
139.76706586
North America
34.8373264
604.92141398
Europe
48.634996
362.74109276
Southeast Asia
10.7351585
482.9097516
03 / STRENGTHS
We build fandoms.
01 / INSIGHT
We understand the culture.
We go beyond translation to understand local sensibilities and context. We turn the appeal of each IP into communication that resonates with fans in each market.
02 / INTELLIGENCE
We keep refining through data.
We track market and fan responses to test our hypotheses. We bring creative and media insights together to define clear next steps.
03 / CONNECTION
We create with local partners.
We share knowledge with local partners and work as one team across borders and disciplines. We support you at every stage, from strategy through execution.
04 / SERVICES
Everything to move you forward.
01 / CULTURE
Market Research & Strategy
Expansion roadmaps built on an understanding of the market, competitors, and fans.
02 / CREATIVE
Cultural Adaptation & Production
Content adapted beyond language to resonate with local culture and sensibilities.
03 / PROMOTION
Advertising & Media Planning
Campaign planning and management across channels selected to match your objectives and target market.
04 / SOCIAL MEDIA
Social Media & Community
From planning and managing local social media accounts to engaging directly with fans.
05 / INFLUENCE
Influencers & PR
Collaborations with creators and media that are a natural fit for your title.
06 / EXPERIENCE
Events & Local Activations
Turning online enthusiasm into experiences that fans can take part in.
05 / SELECTED WORKS
Stories in motion.
EVENT
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Southeast Asia
Japanese IP Festival "Otaku Pop Fes 2026" to Be Held in Manila, Philippines — Launching an Experiential Festival Bringing Together Anime, Gaming, Cosplay, and Music
ANIMATION
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Southeast Asia
Produced a collaboration with Suzhou Embroidery (Su Xiu), a Chinese Intangible Cultural Heritage, as a promotional project for the 3rd anniversary of the Chinese edition of the "ONE PIECE CARD GAME".
Connecting characters with everyday life across Asia.
ANIMATION
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North America
CyberZ Drives Fandom Expansion for Japanese Entertainment Content in North America! Supports Mitsubishi Corporation, TOMY Company, LTD., and SEGA Corporation for Gacha & Catch LA Store Relaunch
Aanimation Promotion
06 / PARTNER NETWORK
Global reach. Local heart.
07 / KEY MEMBERS
People
who move passion.
“The answers to passion
are always found on the ground.”Division Head / Strategy
Sungshin Moon
文 晟新
07 / KEY MEMBERS
People behind the possibility.
11 / CAREERS
Build the next obsession.
Join us in expanding the possibilities of Japanese IP.
Explore Careers
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