Produced a collaboration with Suzhou Embroidery (Su Xiu), a Chinese Intangible Cultural Heritage, as a promotional project for the 3rd anniversary of the Chinese edition of the "ONE PIECE CARD GAME".

~ Moving from a "foreign product" to a "beloved culture." Achieving thorough culturalization that resonates with local fans through collaboration with traditional Chinese craft ~

■ Key Initiatives

・Limited Design Development: Appointed Fu Jian, a successor of Suzhou Embroidery, to create a collaboration design. 

・Commercialization: Adopted the created design for packaging such as the "3rd Anniversary Memorial BOX". 

・Video Production: Released a documentary video depicting the fusion process with traditional techniques.